A player’s stick is their tool, their connection to the ice, and their secret to dominating the game. At the East Coast Hockey Expo, the sport’s top brands will unleash their newest sticks—packed with breakthrough materials, bold designs, and tech built to boost power, precision, and control. From ultra-light models made for lightning-fast plays to battle-ready sticks designed for relentless ice time, there’s something here for every player chasing greatness. Browse the brands below to see who’s bringing their game-changing twigs to Worcester, and click any logo to uncover their story, innovations, and event exclusives.